Sustainable Agriculture Marketing Principles

This course covers the principles of sustainable agriculture marketing, including how to define target markets, develop marketing strategies, and build strong relationships with customers. It explores the importance of sustainable agriculture practices in marketing, and how these practices can be communicated to consumers. The course also covers branding, packaging, and labeling, and how they can be used to differentiate sustainable agriculture products in the marketplace. Students will learn how to analyze consumer behavior and preferences, and how to design marketing campaigns that resonate with consumers.